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Book Marketing Articles


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Intrepid's Odyssey: Behind the Creation of the Intrepid Museum

After twenty years of trying to get my story told how I conceptualized the museum idea on a US Navy WWII decommissioned aircraft carrier, which I started in September of 1974. Iuniverse, a self-publishing company finally published my book. Now the truth can be told who is the true and original founder of the Intrepid Sea, Air & Space Museum. ...

Writing The Blockbuster Book Proposal: How To Sell Your Non-Fiction Book

You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, wha ...

How Book Design and Book Marketing Will Keep Your Book Alive

Too many authors spend all their time on writing, then scrimp on book design and book marketing. They hope that their publisher will handle all the details of book design and book marketing, so that they can just sit back and rake in the millions year after year.Then, if these same authors decide to self-publish, they'll quickly get lost ...

Promoting Your "How To" Book - Customer Confidence Building

Once you have your book completed and out in the marketplace you cannot sit back and hope the sales will be great unless you have no desire or care to see it sell, YOU have to promote it. So, what can you offer that will boost customer confidence and promote additional sales? Of course there are the traditional promotion tools, e.g., advertisi ...

Publishing a Book to Market Your Services: 8 Things You Must Know

Of all the credentials desired by professional service providers, perhaps the most coveted is authorship, publishing a book under your own name. A book conveys solidity, credibility and expertise; in the mind of the marketplace, it often distinguishes the serious players from the also-rans.But if you write and publish a book with the hope ...

The Other Side of Medicine - Depression, Disease or Disaster

After 30 years as family doctor it seemed a good time to collect ones thoughts together. I was helped in this task by being asked to contribute a regular column to the UK journal, Education for Primary Care. So for five years this gave me the opportunity to reflect upon issues in medicine and training of doctors.I was in Vienna recently a ...

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yest ...

Taking Advantage of Your Distributor to Market Your Book

Are you using a distributor? If so, how many books do they carry? How many in your genre?The answer is usually there are plenty of books in my genre and my distributor does not always pay a lot of attention to my book. There may be many reasons for this. If you are an unknown author, your book becomes more difficult to sell to the booksto ...

The Press Release – Medium or Message?

At the time he coined the phrase in the 1960s, “The Medium is the Message,” the late Marshall McLuhan was exploring the electronic media's effect on popular culture. He particularly focused on American advertising’s chilling manipulation of the innocent consumer/voter in our media dominated society. McLuhan left the meaning of his famous quotati ...

Publishing Your Book-What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.What's wrong with this picture? Even if an agent has given you the go and asks for a ...

Self Publishing Book Success: Why Your Book Is Already 70 Percent Done

Not many people know it, but self publishing a book can be a rather neat and quick route to big success and yet it is much easier to accomplish than most people think.The way to success is by compiling your daily tips and advice, already available all over the place, into a book and then self publishing it. The raw material for your book ...

Give Your Book a Selling Chance Before You Write It, Part 3

Imagine thousands of people buying your book all over the world in the coming year. Furthermore, they love it and write you about how it has helped them. They even email all their friends about your insightful book. Sound far fetched? Believe it; it could happen to you! Keep reading only if you want to give your message the selling chance it des ...

The Bible Of Self Publishing

Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.Poynter, in addition to authoring The Self-Publishing Manual: How To Write, Print and Sell Your Own Book, has written more than 100 books, 50 monographs and ...

Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.Write a short sales letter for e ...

Will 2007 will be The Year of the Authorpreneur for Internet Book Marketing

As an author, you possess the true secret to Internet book marketing success – your writing skills. Why? The biggest hurdles that Internet Marketers face is providing original content that is written to satisfy:• The search engines to obtain good positioning• Information hungry surfers searching for quality niche content• Th ...

The Difference Between Rich Authors and Poor Authors

There’s a real difference between what rich authors do and what poor authors do, and the difference has nothing to do with their writing ability.How many times have you read a poorly written book and then wondered why it was a best seller, only to then read a really well written book that languished in anonymity. No one had ever heard of ...

It's all About the Cover - Advice for Self-Published Authors

With the tremendous success of the Print on demand industry there is now a wealth of self published books. An aspiring author can now publish a book at zero cost then purchase copies for himself and his family at steeply discounted prices. This change in self-publishing has brought a veritable revolution in the industry. And it means that there ...

How to Easily Set-Up a Blog to Promote Your Book

Blogs are increasingly becoming a valuable marketing tool for writers. Plus, they are so easy to use and set-up that every writer should have one (especially since they’re free). Even technophobes can embrace blogs.What is a blog?A blog is basically an easy-to-use website. Amazingly, blogs are free and require no technical k ...

The New Face of Author Book Promotion

Book promotion and book marketing used to consist of the lonely book tour. As the author, you were required to visit a ton of cities in a relatively short time, exausting you to the frustrating end, often with few book sales to show for your troubles.Author book promotion can be tiring, frustrating, and often financially draining. That's ...

Don't Sell your Book, Share It

Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.Sharing your book works great in person befor ...

I'm Giving Away My Proven Formula on How to Get a Book Published

If you are going to follow any formula on how to get a book published you’d better make sure it comes from an established bestselling author.My proven formula does…So why am I now giving away the formula?As I approach my 75th birthday I doubt I will have many more books published - although I have 3 more coming out this year ...

How to Sell 200 Copies of Your Book in One Hour

How to sell 200 copies of their book to 20 peopleLast week I sold 200 copies of my book www.bornonthecontinent.com to 20 people. They were members of the Rotary club and the expected turnout for the event was poor due to poor weather. The organizer who invites guest speakers was so distressed because they expected at least 70 membe ...

Hurricane Book Marketing Group

Greetings Fellow Authors and Writers; I believe we need a new method to market books, which are either self-published, eBooks or published with major publishers. I believe that in may past entrepreneurial efforts I learned a thing or two about grass roots marketing which can be applied to book marketing as well to literally zoom in on your targe ...

High Prices: A Great Way to Keep Readers from Buying Your Book

Most authors do not know how to price their books. They think that the best way to recoup costs or convey value is to have a high cover price. What they fail to remember is basic economics: higher prices equal fewer sales. If you’re an author who has yet to build a following, then higher prices are simply going to mean only a few family membe ...

How Podcasting Will Make Your Book Marketing Go Wild

There's the old way of doing book marketing, and then there's the new way of marketing your book. Podcasting, of course, is one of the new ways. The old way is to rely on traditional book tours.Savvy authors today are using the Internet to market their books. Sure, they're still doing the requisite book tours, but to be honest, that's not ...

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!When someone asks you about your book, maybe you've said, "My book is about…." You mention ...

How He-Who-Can't Be Named Builds a Platform

My name is Author Jones and I have an astronomical book idea. The enjoyable subject matter is really super awesome good. Oh, I know 195,000 books come out a year, Jane Agent, and most of those sell less than 500 paltry copies. I am not famous--I am coming at you from the knowledge that simply writing a good book and going on an ...

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about. Speaking directly to your reader on each page makes you the savvy author your readers will appr ...

Make Your Book Sales Go the Extra Mile With a Sales Letter

Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.Let your prospect's know about your book's benefits and help them visua ...

Writers and Predators

Masters of deception pervade every facet of our lives, so why not the writing life? Time and again scams are perpetrated on writers whose desire to get published overshadows caution. If you've been to Africa or watch Animal Planet, you're aware that predators prey on the weak and unsuspecting. We humans are no different.During a period ...
   
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