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Book Marketing Articles


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Five Reasons You Should Publish Yourself!

I have 12 best-selling books with major publishers, and these titles have sold, collectively, hundreds of thousands of copies. I’ve made money on the books directly and indirectly, so I have no reason to complain.But in some cases, I’ve done better, publishing products on my own, particularly with audios and videos.You have to take ...

Promote Your Book: 5 Free and Low-cost Ways to Boost Book Sales

Congratulations! You've published a book! The hard work, all those hours of writing, of editing, and of sweating over just the right word, are over.Right?Not quite. Now it's time to take off the "artist" hat and put on the "marketing" hat.If you're self-published, this is one serious hat that you'll have to wear often if you ...

Are You Prepared to be an Author?

You've written the book, sent it to a publisher, and received that wonderful acceptance letter. All your dreams and aspirations have come true and you find yourself snoopy dancing around the living room, giddy with excitement. You congratulate yourself for a job well done and sit back and wait for those glorious royalty checks to come in. You ha ...

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word ou ...

How Not To Get Published - How To Win the WWOTYA - 2, The Publishing House

To aim at the wrong audience is not enough to insure a failure. You will dramatically worsen your case by sending your manuscript to any publishers or, still better but demanding systematic investigation, by sending it to publishers who never publish the kind of work you write. Poetry to a medicine oriented publishing house, romance to a specia ...

Lucrative Nontraditional Markets for Selling Books

Did you know that 52% of all books are not sold in bookstores? This is just the tip of the iceberg! If you want to take your business to another level, there are many other venues for selling books and tapes. Let's do some "out of the box" thinking and explore these avenues:Catalogs. There are more than 15,000 consumer and business-to-bus ...

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you?Something wonderful has happened with our flattening world. We can now give and attend seminars over the phone. As a pres ...

Literary Agent - Find One At Your Bookstore

Finding a literary agent is easier than you think. Forget those long Google or Ask Jeeves searches. I got tired after searching the first three pages and none of them gave me what I wanted—the names and contact information of agents. Don’t get lost in a myriad of directory lists that are not very helpful in breaking down their lists by catego ...

How to Design a Book Cover For Self-Publishing

In your quest to self-publish your novel or short story, you may run into a little trouble with how to design a book cover. There are several ways to make an attractive cover for your book, but most writers fail in this particular area because they can't afford the photo editing software or don't trust their artistic abilities enough to do the ...

The Other Side of Medicine - High Blood Pressure, How Helpful a Concept

Hypertension doctors are taught is an asymptomatic risk factor. It is not an illness and it is definitely not a disease. But try telling that to us patients, we just don’t and never will believe doctors. To the average patient hypertension is a bodily reality. They can feel it. This of course goes some of the way to explaining the dismal figures ...

Marketing Virus - Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.So how do you get this virus, and how do you make it work? Simple, the virus comes with marketing – the kind of marketing that you ne ...

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon’s system to provide marginal sales data at best.To whit, read Amazon’s own definition of its system, slightly paraphrased fr ...

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one that’s in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I’d say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the s ...

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not much happened, I turned to ...

Do's and Don'ts of Self-Publishing

It used to be where people who self-published were considered neophytes who weren't good enough to be published by more traditional publishers. They clung like barnacles to the edges of the book world, trying but not gaining access to the inner sanctum -- a place on the shelves of Barnes & Noble and a trip to Oprah's couch.These days, ho ...

Fail Fast: Succeed Quickly

An interview with Andrea J. Lee, Author, Multiple Streams Of Coaching IncomeInterview conducted by Rosemary Hauschild, MBA, Owner & Principal, Impact Coaching International™.Impact Coaching™: Why did you decide to write a book?Andrea: There are actually quite a few reasons. The main one wa ...

Building an Author's Media Kit

Much has been written about media kits and on what should be included in them. When I started putting mine together, I searched for information high and low. What I found was as many different opinions as I had questions. So I did what I could to take the good examples, throw out those which didn’t apply to my target group, then added suggestion ...

Marketing Your Book on Radio

Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."In other words, radio gives you the biggest bang for y ...

How-To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).Consider these six areas when developing your marketing plan.The Audience: Who did I write this book for? Make sure you narrow your focus and target ...

Book Publishing

Book publishing is the way in which a writer or writers can get their work out to the public by way of mass printing and distribution. If you are an author who is about ready to attempt to publish your work, there are several types of publishing companies that you can submit your manuscript to.There are commercial publishing companies who ...

The Book Signing

Tomorrow night is my first Local Writers Fair. I’ve been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It’s been advertised heavily and the excitement has been building for weeks.Just for this occasion, I bought a new table co ...

Online Book Promotion: Your Competitive Edge

As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It's hard to stand out from the crowd, particularly if you're the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort ...

3 Keys to Book Publishing Success

If you are writing or considering writing a book this message is just for you. True success as an author is attainable for every one of us. We simply have to do the things to be successful that the successful people do. We can’t put forth half the effort and get the whole reward. To be a successful author is an earned position. It can be gr ...

Why Would I Buy Your Book? Six Steps to Your "Tell and Sell" - Part 1

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! ...

How and Why to Start a Business Book Club

Book clubs have been quite a rage over the last few years. Fueled in part by Oprah and others, the concept of reading a book then gathering with others who have read the same book has become “cool” again.The reasons people have found them valuable include:- a great way to have meaningful conversation.- a way to support your ...

So You Want to Write a Book?

According to a survey by USA Today and the Association of American Publishers, 82 percent of all Americans plan to write a book someday.Just about everyone talks about writing the book, but very few have actually set a goal with an action plan and a deadline.Perhaps this is because they don't know where to start. The fact is, there ...

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your book is important, it should be available at the world’s biggest book store.Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That’s how I got into Woman’s Day magazine.) ...

Straight From the Publisher--A Painless Way to Write a Book

This is a true story. Samuel Siemens stopped by my publishing office one day, complaining bitterly. "I've been fooling around for a solid week, trying to work up an outline for my book! But every time I think I've got it, something needs changing. It doesn't stop! It's driving me nuts!"Based on having written...well, let's just say lots o ...

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations.What's not gratifying about the pursuit, however, is the ever-rising cost of books both ...

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal ‘hello’ progresses to ‘what do you do,’ and my answer is ‘I am a publisher,’ the words, like fairy dust, work magic; and in the eyes of my conversation partner, I’m transformed into a glamorous Advice Goddess—would I mind readin ...
   
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